The Key to A Successful E-commerce Site Essay -- Consumerism Business

The Key to A Successful E-commerce Site Despite the speedy growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer attend, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still sensation option left untapped that can save dotcoms from failure. Its the one resource that historically is most ignored in favor of ads, press, and flashy features besides its the one resource that can lead dotcoms to survival. That resource is guests. Customers can put up the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to occupy traffic. Customers can give the feedback needed to continually improve the website. Customers are a dotcoms most important resource. To survive, dotcoms must improve their guest figure. WHAT IS CONSUMER see? The client experience is the combination of everything that the customer sees, clicks, reads, feels or interacts with on a sit e. map of this is certainly the usability but so are other components the sites business goals, its merchandising, the language and messaging on the site, the use of graphics and color, the flow of pages in outcome processes, the choice of features to offer or not, and the dot-coms own team and its processes to create and humble the site. The customer experience includes everything from the home page, to the shopping and buying process, to the fulfillment of products. It is the pick out to a E-commerce sites survival. WHAT IS THE PURPOSE OF A GOOD CONSUMER EXPERIENCE?The sites that generate the best customer experiences get more sticky traffic, higher(prenominal) revenues, and a stronger brand. In contrast, the sites with bad cust... ...ors have a darling experience on a site, theyll return as loyal customers and encourage others to do the same. In other words, creating a good customer experience leave behind create a good online brand. CONCLUSIONThe good customer experien ce is the key to an E-commerce sites survive. Companies who learn how to create a good customer experience online will lead, indeed dominate, their respective markets. Good customer experience will suffice customers experience less frustration, more productivity, and more compassion from the industry good customer experience will help E-tailers enjoy higher revenues, increase productivity, maintain strong brand, and encourage customer acquisition and retention. REFERENCES www.verticalnet.comwww.ecommercetimes.comwww.istrategy.comwww.creativegood.comwww.goodexpereince.comwww.visualinsights.ocm