Marketing Chester Zoo to 16-to-24-year-olds Essay -- Business and Mana

Marketing Chester men durationrie to 16-to-24-year-oldsAt the moment, Chester menagerie is the leading zoological garden in the country. It is anon-profit organisation and its mission is to support and promote saving by breeding threatened animals, providing excellentanimal welfare, high part public service, recreation, education andscience.Currently, their main source of income is from the admissions (seeappendix 2B)Currently, the zoo is set about a selling problem The 16-24 year oldage assembly is not visiting the zoo as much as evaluate to. (Seeappendix 7B)My task is to analyse the situation and come up with a solution. Ishall do this by looking at the marketing outline of Chester Zoo.Marketing is a continuous process of learning about and instincta business customers and competitors, anticipating their customerneeds, providing a suitable product at the right place, with the rightprice and the right promotion to deplumate customers.A marketing strategy is a plan that is e valuated carefully, for thefuture marketing of a business. It takes into account the comp allsstrengths, weaknesses, opportunities and threats, to ragher with the4Ps (Price, Product, Place and Promotion), with these two areas inmind, a suitable plan is thought out.In this case, Chester Zoo go forth be looking to improve their marketingstrategy to attract and keep more 16-24 year olds.My main research methods will be by-Going to the zoo and interviewing the staff there. This is for me to judge the level of their service without all bias from other sources.-Consulting a range of sources, which have both first-string and secondary evidence, including articles of quality from different media. This will help me see any trends over the years, and hopefully, their weaknesses and strengths.-I will also conduct a survey in form of a questionnaire aimed at 16-24 year olds. This will be to get a better perspective of the situation, to understand the reason behind the low-down visiting rat e by this age mathematical group, anticipate their needs, and hopefully as an eye-opener to the solution.-Reading through various news report (related to Chester Zoo)-Reading about / visiting whatsoever of Chester Zoos key competitors to understand / see how they attract their customers of this age group.-Consulting some relevant business textbooks to further understand and improve my noesis, oddly about m... ...rket was students,so a Student Card could be used. plainly what about the non-students?Some people may feel like their silence is being intruded upon if theyhave to prove their age before gaining entrance into a zoo as aresult, they may choose to go elsewhere, and Chester Zoo would sufferout.Some forms of identification could be false/ forged without theknowledge of Chester Zoo, and unfair entrance gained.Theres also a authorisation risk of losing customers from the othersectors, especially if they feel that the zoo has changed- they maylose the familiarity they alr eady have.If Chester Zoo decides to carry out this scheme temporarily, when theyrevert to their general fees, there is a chance that this situationwill go seat to the old problem of the 16-24 year olds not visiting as anticipate to but they may have retained some of the age group who maybe visiting them regularly.As with most ventures, this is risky and daring. In theory, my scheme should work well, and serve to improve Chester Zoosmarketing strategy. However, in practicality, this may not be thecase, and in the end it will be up to Chester Zoo to decide whether ornot this proposal is worth executing.