Media Advertising and Sex Essay -- Exploratory Essays Research Papers

Advertisements are everywhere, combining images and words in concert to create a message to sell a product. The initial depression is that the advertisers are just severe to sell their products, but there very much seems to be an underlying message. It is often heard that agitate sells. So, many advertisers willing use beautiful women and men in their advertisements to try to market a product. The hope is that sex will sell, and people will go place and buy what the ads are merchandising. There are many advertisements and commercials that use this approach. crown examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to explain how and wherefore the media uses sex to sell, many articles have been written concerning this. For instance, Sex as token in Fashion Advertising by Arthur Asa Berger talks about the versed undertones used in ads as a way t o sell products. Similarly, denim Kilbournes Beautyand the Beast of Advertising discusses the portrayal of women in advertisements as sex objects. Finally, Analyzing menages and Sign Systems by Arthur Asa Berger offers ways to analyze advertisements and their use of sex. No matter what the advertisement is for although it may seem that an advertiser is only trying to sell a product, the ways the advertisements are presented often have a hidden meaning. For example, in the ads for A Diamond is Forever although, the company is selling engagement rings, it portrays a couple in a sensual pose. In the ad, it looks as though they are naked. The man is bending over the fair sex with his hands creating the shape of an oval around her. Their faces are touching, and ... ...or a best(p) lover if their products are used. With so many different advertisements out there, take note out for many ways that sex is being used to cuckold people into buying products that cannot fulfi ll all the promises in the ads. Works CitedBerger, Arthur Asa. Analyzing Signs and Sign Systems. Reading Culture. 4th ed. Ed. Diana George and John Trimbur. new(a) York Longman, 2001. 192-193.- - -. Sex as token in Fashion Advertising. Reading Culture. 4th ed. Ed. Diana George and John Trimbur. New York Longman, 2001. 186-191.A Diamond is Forever. Advertisement. People. Aug. 2003 64.Kilbourne, Jean. Beautyand the Beast of Advertising. Reading Culture. 4th ed. Ed. Diana George and John Trimbur. New York Longman, 2001. 193-196.Levi Jeans. ABC. Ch. 7. June 2002.Orbit Gum. Advertisement. People Aug. 2003 72.