effect of media on sports :: essays research papers

order of bus media on sport Influences of Mass Media in Sport When conference is spread not just between two individuals but quite between tens of millions of people it is know as mass media. Mass media is known as the central nervous system of fellowship. "Mass media has many various purposes, such as providing information, entertaining, persuading and also by carrying a vague normal function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an auditory modality. Todays society is very selective each receiver reacts otherwise through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, goggle box, newspapers, internet, action pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for new modern women and TSN television earnings for sports fans. With such extreme varieties of mass media a nimate in todays societies there are three major backwardnesss that seem to piss an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competitor. Each form of mass media wants to be the one to level the audience, so therefore competition between mass media is very strong, because capturing the intimate of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example obscure network deals with either television networks for a market share of the audience. Network companies such as Fox buy the contracts to show American footb entirely games for millions of dollars, which they in turn lay down their money back through companies wanting to advertize on their network during these football games. The audience Fox attracts by showing these games also bids an audience for companies wanting to advertise their products and provi des potential customers for their products. This life cycle exists in all forms of media apart from just television, newspapers try to cover the best stories in all areas of life from tradegy to sports and entertainment. From a sociological stand point in todays society sex and violence attracts audiences. By examining the internet, which is the newest form of mass media internet companies that provide the most outrageous websites with sex and violence are the most watched websites. Media Companies compete with each other on those levels by looking at what attracts the most attention and trying to provide it.