Coca Cola

2011 Due Diligence Report The Coca-Cola Comp some(prenominal) AC 600 Professor: privy Kocikowski Keller potash alum School of Management 10/30/2011 Table of Contents Industry Overview3 embodied Overview5 Organization and world-wide Corporate Issues6 Treasury8 References14 Industry Overview The attention of beverages is located under the intention of Consumer Goods. This patience can be segmented into carbonates, fruit juice, bottled water, usable fuddles, concentrates, RTD (ready to drink) tea, and RTD (ready to drink) coffee. The soft drink intentness is a worldwide sell phenomenon. In essence, it is simply a blended water drink with sweeteners, flavors and additives. The success in advertise and marketing this product lies in convincing billions of consumers to drink these rather of straight water or other less expensive alternatives. The brand recognition of this industry is extraordinarily high. In 2002, sphere sales outdistanceed US $193 bil lion. In contrast, fruit sales were only US $69 billion. globose consumption is currently in excess of 327 billion liters. Pepsi and Coca-Cola, in the midst of them, hold the dominant office of the human market. Cadbury Schweppes follows a keep mum third. Coca-Cola has approximately half of the world market apportion and sells 4 out of the top 5 soft drink brands in the world. Here is the market grant by volume of US non-alcoholic beverage for 2010. Coke ever held the bigger market sh are in this area than any of its competitors. US consumption of change soft drinks has steadily declined in the past decade notwithstanding Coca-Cola has vows to not only inhabit to focus on selling soft drinks orbicularly, but construct Coke sakes in the US market as well. Global sales of soft drinks exceed 327 billion liters and are cherished at more than US $393 billion annually combined. northeastern America, Europe and Japan are the most mature markets for global soft drinks. Co co-Cola and PepsiCo Inc. have meaning(a) co! ntrol over the global soft drinks market...If you want to wreak a full essay, entrap it on our website: OrderCustomPaper.com

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