The Marketing Mix Research Paper Example | Topics and Well Written Essays - 500 words

The Marketing Mix - Research Paper Example This paper will describe the four Ps in the marketing mix for Sun Chips by Pepsi Company. The product is one of the critical elements of the marketing mix. It places emphasis on the product design and how it meets the needs of the customers. With increasing competition in the business world, companies focus on unique product designs with features that appeal to the customers. The Pepsi Company has relied on innovation to make healthy products that are environmentally friendly as well. Moreover, the Sun Chips are unique because they are made from corn and wheat using the solar energy. The fact that the Sun Chips define a healthy snack available for many Americans makes it a preferred product by customers who are aware of their healthy eating needs. Notably, the Sun Chips pack its products in bags of a material that decomposes easily (Ferrell and Hartline 61). This exhibits the company’s commitment to environmental sustainability. Since Pepsi’s Sun Chips are as general foods, they are available in retail shops in different states. The availability of the product in close proximity to the customers is an advantage for the company. This is because customers in need of the product can purchase it at once at the nearest retailer shops. Moreover, customers can interact with the sales and the marketing team on the company’s website. However, this is convenient for wholesale buyers who need the product in bulk. The company owns its distribution channels, a factor that ensures that it has en evident control over the availability of its products in different stores (68). The Pepsi Company as relied on television advertising for a long time. However, it seems to be embracing technology by venturing into e-marketing as well as online promotions available at the company’s web site. This ensures that more people are aware of the company’s products a factor that is likely to increase sales. Effective promotion is of critical importance in an effort to